What’s in it for me?
By Stephen Rhodes When you approach a potential client about doing business are you ready to answer WIIFM? “What’s in it For Me” is the closer. Without it, you don’t have much of a pitch. Depending on...
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Top 5 Sales Considerations for 2011
By Jeff Bowman 2011 will bring many of the same challenges that we experienced in 2010, so we need to highlight our areas of success and plan around them moving forward as a sales organization. It is...
View ArticleChoose Your MacGuffins Wisely and Close More Sales
By Tedd Campbell Joseph Wilson’s recent blog about what Hollywood can teach entrepreneurs got me thinking about MacGuffins, a common plot device that filmmakers use to jump-start their movies....
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Post-Globe 2012: The sustainable business (r)evolution
at Toronto Marriott Eaton Centre Hotel,Toronto,ON From March 18 to 20 th, 2012, Toronto will play host to the biennial “Post-Globe” conference that will bring together hundreds of Canadian and...
View ArticleSAVE THE DATE: Wednesday, June 13, 2012
Entrepreneur finalists to pitch new business ideas at Innovator Idol 4 Mississauga, Ontario – Four entrepreneur finalists from the RIC Centre, Peel Region, will pitch their new business ideas to a...
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How the Best get Better – Seven Tips for Sales Success
By Mobolade Ekujumi A summary of a report by J. Kelly, C. Larson & Dr. J. Kaplan After The 2008 downturn, executives at Autodesk, the $2 billion design software company, made a surprising...
View ArticleLast Chance to Win an Outstanding Business Achievement Award
By: Shanza Anwaar Are you a cash-strapped entrepreneur that needs market exposure? Are you looking for affordable ways to build your brand? Awards and contests offered by companies, professional...
View ArticleTop B2B Marketing Mistakes that Lead to Lost Sales
By: Shanza Anwaar Did you know that 80% of marketing leads wind up lost, ignored or discarded? With the numerous facets to B2B marketing, businesses can find it challenging to avoid marketing blunders...
View Article5 Ways to Sell Your Ideas Like a Motivational Speaker Would
By: Kevin Chung Unless you want to live in a van down by the river, you will need to learn to sell your ideas as well as yourself. Whether you are interviewing for a new job or trying to get an...
View ArticleHow Many Elevator Pitches Do You Need?
By: Mariya Shynlova It’s no secret that part of being a successful entrepreneur is being a good salesperson. You have to be ready to sell an idea — your idea— anytime an opportunity arises. To that...
View ArticleRIC Centre: Sales Workshop
The RIC Centre Sales Workshop will introduce the Sales Canvas Framework, which encompasses all aspects of inbound and outbound sales activities, and how these activities relate to moving customer...
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